Today while updating one of my old lens I saw some puzzling stats (at least for me): I was getting traffic to my lens FROM one of my related Hub.
Believe me when I say I was shock, because never ever before did a Hub sent me any squidoo traffic. Especially that my Hubs never did that well. So I went in and check the stats on 3 Favorite Manufacturers Of Toys Not Made In China. Oh wow, it is now getting in a week what it use to get in a few months…. while the related squidoo pages, that always did pretty nicely were just “hanging in there”. So thanks Hubpage for maintaining, among other, my Kathe Kruse Toys page alive.
I have to admit that I find this worrisome. Because yes traffic is down on Squidoo for many. Although lensrank is better in my case, traffic is down since the end of February. Before that, many said they experience a big dip in traffic, but I did not (compare to previous year). Right now I don’t even have to look at my previous stats to know I am taking a big hit.
So anyone telling you “diversify”, they are right. Listen to them. I am glad I did. Not all my eggs belong to Squidoo. Oh and by the way this is absolutely not a “OMG Squidoo is over”. In fact I am still standing by what I said here and elswhere: iIn a couple of months, maybe before, Squidoo is going to be back on track and hopefully really spam free….
The more content we have the better chance we have to earn more. Simple. What’s not simple is to get to it and actually publish new pages (on whatever platforms you prefer). So today I make a pledge: I will publish at least 2 pages a week on average. For some of you this is a ridiculously low number, but for me it will be a good challenge. Let’s say that I am on a good start. Since January 22 2012 I have published 4 pages on the new platform Zujava, 4 squidoo pages, 2 Wizzley pages and 1 Hub. I also bought 10 sale lenses (mostly jewelry and gifts), some were already made and some were custom orders.
Now I also need to do a lot of updating, 2 lenses a day would be a good start. Tidying up a bit, checking broken Amazon links, adding a bit of fresh content whenever possible.
On Zazzle, I need to get going and add new designs. I have 3 stores that do pretty well (gay interest, fanfreluche and FrenchFlair) and 2 others that are much slower (Mont_Blanc and Dnaudet). There again I need some focus: do a large clean up of badly design products, focus on one design per session and add all the available variation that could be done to have the max good looking products for each designs.
After 3 years of total inactivity on Hubpages, I finally published a first page there (make that two). Yes, really I did. For some reason I have never felt at home on Hubpages and was finding the platform a bit daunting. But for the “not put your eggs in the same basket” reason I decided to publish a couple of pages there. That will allow me to backlink some squidoo lenses at the same time. Both pages are about toys not made in China. I have many Squidoo pages on that topic, so lots of interlinking. I am a bit fed up with squidoo and all the cheating and gaming going on there.
Now, Hubpages. To tell the truth, publishing there is quite easy. Easier and much more user friendly than Squidoo. I didn’t get any warning about being “overly promotional” (I heard that Hubpages is rather strict on that and was afraid that linking to my own Squidoo stuff would send red signals). The pages look clean and professional.
As for backlinks I will have to be a little more active there because to get “do follow” links you need a profile score of 75 and individual hubs of 40 or more. Seems rather easy with unique content, a bit of traffic.
My first two Hubs:
3 Favorite Manufacturers Of Toys Not Made In China
Buying Toys Not Made In China